11 Women Over 40 Share the Makeup They Can’t Live Without (2022)

If you’re in your 40s, chances are you have some tried-and-true products in your makeup bag. I know I do. Clinique Chubby Stick Moisturizing LipColour Balm ($19), Nars Orgasm Blush ($32), L'Oréal Voluminous Lash Paradise Marasca ($12), Anastasia Beverly Hills Brow Definer ($23), and Armani Beauty Luminous Silk Oil-Free Foundation ($65) are just a few of my favorites. The formulas work well with my skin, and they're different than the ones that worked in my 20s and 30s.

Curious about the beauty products other people in their 40s are loving, I tapped 11 everyday women and beauty experts to share what makeup works best for them. Ahead, the cosmetics you should give a try, too.

Foundation: Maybelline Fit Me! Dewy and Smooth Foundation

11 Women Over 40 Share the Makeup They Can’t Live Without (1)

MaybellineFit Me! Dewy and Smooth Foundation$3.00


A foundation that packs hydration and sun protection is always a welcome addition, according to Dina, 45. "Maybelline's Fit Me Dewy and Smooth Foundation provides all-over luminous coverage, hydration, and a dewy complexion that makes me feel and look great," Dina says. The key ingredients at work are humectants, such as glycerin and hyaluronic acid, that absorb water from the atmosphere of your skin and hold it in place on your skin. "Consider them water magnets for our skin," says Registered Physician Assistant Angie Seelal. "Plus, dimethicone helps to seal the hydration into the skin by acting as an occlusive barrier."

Consider This Your Ultimate Guide to Applying Liquid Foundation

BB Cream: Clinique Age Defense BB Cream

11 Women Over 40 Share the Makeup They Can’t Live Without (2)

CliniqueAge Defense BB Cream Broad Spectrum SPF 30$40.00


Monroe, 48, always reaches for Clinique's Age Defense BB Cream Broad Spectrum SPF 30. She calls this her "all-in-one for a five-minute face," adding that it primes, brightens, and evens her skin. New York-based makeup artist Mickey Williams, 47, also raved about the product. "I love any cream that combines SPF and tint because it’s the easiest way to get a face on, in a flash," Williams says.

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Highlighter: RMS Beauty Living Luminizer

"I dab this highlighter on my cheekbones, bridge of my nose, lids, and brow bone," Sherri, 40, says. "It lights up my face." Mickey Williams agrees that an allover highlighter adds instant luminosity. Her favorite is Charlotte Tilbury’s Hollywood Flawless Filter. "It’s sexy, youthful, and I apply it at the very end of my makeup routine, so I can put it just where I need it like my upper cheekbones, forehead, nose, and jawline," Williams explains.

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Eye Cream: Obagi Clinical Vitamin C Eye Brightener

11 Women Over 40 Share the Makeup They Can’t Live Without (4)

Obagi ClinicalVitamin C Eye Brightener$60.00


Lucie, 45, applies eye brightener daily. She says Obagi Clinical's Vitamin C, blurs dark circles. Seelal explains the product's adaptogen complex is what allows it to even out skin tone. "It contains a yeast ferment and adaptogen Rhodiola Rosea that hydrates and helps energize the look of tired skin around the eyes," she says. Additionally, tetrahexyldecyl ascorbate provides a stable form of vitamin C, which helps brighten our skin and adds a healthy glow.

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Setting Powder: Koh Gen Do Maifanshi Face Powder

11 Women Over 40 Share the Makeup They Can’t Live Without (5)

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Koh Gen DoMaifanshi Face Powder$58.00


For Nina, 49, the Koh Gen Do Maifanshi Face Powder is a daily staple. "The loose, fine-milled powder acts as a magic matting veil and doesn't get stuck in my fine lines, that I admit, exist," she says. This powder is infused with hyaluronic acid meant to prevent dryness—and pretty much give you new skin. "Moisture-retaining hyaluronate is specifically suited for dry skin sufferers," according to Seelal. "Finely milled powder is great for mature skin and will look completely translucent."

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Cream Blush: Nars The Multiple in Orgasm

"We tend to gravitate towards colors like Orgasm because it has a golden hue," Williams says. "Anything that has a warm shimmer will always make us feel glowy and more youthful." This formula is silky and weightless—and infused with monoi and tamanu oils that blend effortlessly for a second-skin finish. Julia, a 47-year-old consumer of the multi-purpose cream stick, agrees. "It gives me a flushed glow that makes me feel sexy. I will also dab some on my lips and lids, too." Williams says it's best to apply the blush on the apples of your cheeks and swipe back to the hairline. Then, use a buffing brush to blend the color into the skin.

How To Apply Cream Blush Like A Pro

Eyeshadow: Charlotte Tilbury Eyes To Mesmerise

11 Women Over 40 Share the Makeup They Can’t Live Without (7)

Charlotte TilburyCharlotte Tilbury Eyes To Mesmerise$34.00

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"Shimmer—not my teenager’s chunky glitter makeup—gives my eyes a bit of spark," says Eva, 49. She's right. It's not that young, cool, glittery look you see on Hunter Schafer in HBO’s Euphoria. It’s more subtle, and when it catches the light, it just looks fresh. "For mature skin, always look for warmer shades with champagne tones, rather than slick silvers or grays," says Williams. "If your eyes are crepey, avoid the corners and lay the shimmer on your lid with a brush. The softer the eyeshadow, the easier it will be to blend, so look for really cushiony options."

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Lip Plumper: BeautyBio Plumping Lip Serum

11 Women Over 40 Share the Makeup They Can’t Live Without (8)

BeautyBioThe Pout Sparkling Rosé Hyaluronic Acid Collagen Plumping Lip Serum$35.00


Liz, 42, is always gushing about how BeautyBio’s Lip Serum provides "injectable-like results." Ingredients include collagen, hyaluronic acid, and sunflower seed oil, which work to plump fine lines and wrinkles, according to Seelal. "These ingredients can penetrate deep into the layers of skin on your lips to assist your cells with rejuvenation and restoration," Seelal says. "Continued use intensifies the results, and in time, fine lines and feathering are less noticeable. Your lips will feel more hydrated and healthy."

Neutral Lip Liner: Trish McEvoy Long-Wear Lip Liner

11 Women Over 40 Share the Makeup They Can’t Live Without (9)

Trish McEvoyLong-Wear Lip Liner$30.00


Melissa, 41, isn’t ready to try lip fillers yet, so she uses Trish McEvoy's Long-Wear Lip Liner to create the illusion of fuller lips. "If I line my lips just outside the natural edge, I see a boost of volume,” Williams notes. She recommends first applying a lip balm that has a cushiony feel to it—not something that absorbs completely but rather fills in the fine lines to make your lips appear smooth but transparent. “Then, use a neutral liner to line the top lip following the outer edge. Follow on the bottom and make sure to only line the areas that you want to appear defined. Once the liner is applied over balm, gently press your lips together to move the liner inward and blur any sharp edges." The result? Natural-looking, fuller lips.

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Eyeliner: Urban Decay 24/7 Glide-On Eye Pencil

11 Women Over 40 Share the Makeup They Can’t Live Without (10)

Urban Decay24/7 Glide-On Eye Pencil$22.00


Claire, 40, relies on various shades of Urban Decay's 24/7 Glide-On Eye Pencil. In her late 20s, a makeup artist at a Bloomingdale's counter explained that pressing a liner in between each lash along the lash line creates a lush and full look before mascara. "Getting into the lash line with liner will do wonders at waking up eyes. It also gives the illusion of thicker lashes," Williams says.

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Mascara: Too Faced Better Than Sex Volumizing Mascara

11 Women Over 40 Share the Makeup They Can’t Live Without (11)

Too FacedBetter Than Sex Volumizing Mascara$27.00


Kate, 48, reaches for Too Faced's Better Than Sex Volumizing Mascara when her eyes need a pick-me-up. "I love this mascara because it coats my lashes in a deep, inky pigment," she says. "But it also seems to perk up droopy lids and my sometimes tired-looking eyes." Willams agrees a rich, black mascara can work miracles on tired eyes. "Since our eyelashes get lighter and more sparse as we age, a volumizing or lengthening mascara can make eyes appear more open," she says.

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What makeup is best for women over 40? ›

The 6 Best Foundations to Wear If You're Over 40
  1. Kosas Tinted Face Oil Comfy Skin Tint. ...
  2. Charlotte Tilbury Airbrush Flawless Longwear Foundation. ...
  3. Uoma Beauty by Sharon C Flawless IRL Skin Perfecting Foundation. ...
  4. IT Cosmetics Your Skin But Better Foundation + Skincare. ...
  5. L'Oréal Age Perfect Radiant Serum Foundation Sunscreen.
1 Jul 2022

How should I wear my makeup after 40? ›

6 Game-Changing Makeup Tips for Women Over 40
  1. Don't Skip Skin Prep.
  2. Pick Correct Foundation.
  3. Use Concealer.
  4. Approach Shimmer Cautiously.
  5. Mascara for an Instant Eye Lift.
  6. Prime Lips With Liner.
12 Jun 2022

What is the best makeup for older women? ›

  • Estée Lauder Double Wear Stay-in-Place Makeup. ...
  • Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup. ...
  • Koh Gen Do Moisture Foundation. ...
  • Exa High Fidelity Foundation. ...
  • NARS Natural Radiant Longwear Foundation. ...
  • Make Up for Ever Water Blend Foundation. ...
  • Neutrogena Hydro Boost Hydrating Tint. ...
  • Dior Forever Skin Correct Concealer.
6 May 2022

What age group wears the most makeup? ›

Among younger white women, ages 18-34, 85 percent wear makeup, but that decreases to 77 percent of women 55 and older. Conversely, older Asian women — 85 percent — say they wear makeup versus 82 percent of the younger group.

What foundation does not settle into wrinkles? ›

L'Oréal Paris Age Perfect Radiant Serum Foundation

It has been formulated specifically not to settle into lines, its lightweight blend of hyaluronic acid, niacinamide, and aloe hydrates as it helps skin look more even.

How do I look hotter at 40? ›

However, if you haven't reached that pivotal point of self-acceptance yet, read on to discover how to look better after 40.
  1. Smile more. Shutterstock. ...
  2. Cut your hair. ...
  3. Tone down the branded clothing. ...
  4. Get clothing you're comfortable in. ...
  5. Stay hydrated. ...
  6. Skip the drying skincare products. ...
  7. Stop smoking. ...
  8. Wear red clothing.

What makeup mistakes make you look older? ›

Wearing the wrong foundation color

Foundation that's too light or dark will look dull and unnatural, not youthful and glowing. “Across the board, wearing the wrong color foundation is the biggest and most obvious mistake” people make, according to Porsche Cooper, a New York City-based makeup artist.

Does not wearing makeup make you look younger? ›

Less makeup leads to less germs that will interrupt the formation of your new skins cells. You'll feel a more clear, vibrant and hydrated face. Your skin will stay looking younger.

How can I look 40 and Fabulous? ›

40 Ways to Look Younger After 40
  1. Stay Moisturized. Ever wonder how French women and men seem to age so gracefully? ...
  2. Limit Your Sodium Intake. Sure, salty French fries are great. ...
  3. Revamp Your Wardrobe. ...
  4. Laugh Often. ...
  5. Get a New Hair Cut. ...
  6. Try Out Hair Extensions. ...
  7. Wear Fitted Clothing. ...
  8. Wear Nail Polish.
12 Oct 2017

What colors make you look older? ›

Too many soft, delicate colors

But be aware that wearing too many pastels will make you look older. If you want to wear light colors from head to toe, opt for pale neutrals like nude, ivory, light gray, or beige. Baby blue with soft pink is a classic combo but hard to pull off over a certain age.

Should older woman wear eyeliner? ›

Adding a sweep of eyeliner is an absolute must when doing eye makeup for mature skin over 60. It adds a beautiful structure to the face and can frame your eyes as the standout features they are. A pencil eyeliner is good for aging eyes because it softens the lash line and makes your fringe look fuller.

Do you age faster with makeup? ›

Bad makeup habits can speed up the process of aging skin. However, having a detailed skin care regimen that includes removing makeup and washing your face every day makes a difference.

Which country wears the most makeup? ›

The United States spends the most on cosmetics. In 2018, US consumers spent a total of $89.71 billion on cosmetics.

Is it true that makeup ages you? ›

Makeup and Skin Aging

While makeup doesn't directly age your skin, some ingredients used in cosmetics and skin care products can potentially cause skin irritation and allergic reactions. Overusing oily makeup can also clog your pores, which may increase your risk of experiencing acne breakouts.

What is the best makeup for aging skin with wrinkles? ›

Opt for a lightweight foundation or tinted moisturizer

They're more flattering for aging skin, as they possess hydrating properties to naturally create that coveted dewy finish. Liquid foundations and tinted moisturizers blend better than powders and can be applied with a brush, sponge, or even clean fingertips.

What is the best makeup to cover deep wrinkles? ›

Anti-Aging Foundations To Hide Fine Lines & Wrinkles
  • Revlon Age Defying Firming and Lifting Makeup $13.
  • Almay Smart Shade Anti-Aging Skintone Matching Makeup $10. ...
  • CoverGirl & Olay Simply Ageless 3-in-1 Liquid Foundation $16. ...
  • Neutrogena Healthy Skin Anti-Aging Perfector $15. ...

What makes an older woman attractive? ›

Older ladies also tend to be emotionally mature, stable, confident, and independent. Attractive older women are less likely to be needy or jealous in a relationship. All of these great qualities mean that older women are often considered attractive women!

What is the most beautiful age of a woman? ›

The study, carried out by Allure magazine, found women are considered most beautiful at 30, show signs of ageing at 41, stop looking 'sexy' at 53 and are thought of as 'old' at 55.

What should you not do when you turn 40? ›

Read on—and to ensure your health and the health of others, don't miss these Sure Signs You've Already Had COVID.
  1. Forgetting to Train the Brain.
  2. Poor Posture.
  3. Starting a Workout Program Too Fast.
  4. Stop Smoking.
  5. Not Monitoring Blood Pressure.
  6. Gaining Weight.
  7. Not Getting Screening for Low T.
23 Dec 2021

What makes you look old fast? ›

Exposure to light is a top cause of premature aging: Sun exposure causes many skin problems. Ultraviolet (UV) light and exposure to sunlight age your skin more quickly than it would age naturally. The result is called photoaging, and it's responsible for 90% of visible changes to your skin.

What makes old looking? ›

Unhealthy food choices can eventually show its effects on your skin. Fatty food, coffee and even sugary drinks are not the best options if you want to have radiant and youthful-looking skin. Junk foods can also load your system with free radicals, which are those nasty buggers that can only hasten the process of aging.

What color eyeliner makes you look younger? ›

“You may have heard the trick to apply white pencil eyeliner to your waterline to brighten your eyes and make them look younger. However, this can look unnatural and too retro. Instead, opt for a champagne shade or nude eyeliner on the waterline.

What features make a face look younger? ›

Typical youthful features: high cheekbones, full cheeks, and a defined jawline. Generally as we age, facial bone changes, soft tissues (like muscles) fall due to gravity, and skin sags and droops downward.

How do I stop my face looking old? ›

11 ways to reduce premature skin aging
  1. Protect your skin from the sun every day. ...
  2. Apply self-tanner rather than get a tan. ...
  3. If you smoke, stop. ...
  4. Avoid repetitive facial expressions. ...
  5. Eat a healthy, well-balanced diet. ...
  6. Drink less alcohol. ...
  7. Exercise most days of the week. ...
  8. Cleanse your skin gently.
24 Feb 2021

What really makes you look younger? ›

Drinking enough water each day replenishes your skin's tissue and cells, allowing for younger and healthier looking skin. Another key to maintaining a youthful appearance is to simply get some rest! When you sleep, your body continuously releases hormones that promote cell turnover and renewal.

What color clothes make you look younger? ›

' What colours make you look younger? 'Creams, off whites, tans and golds reflect light onto the face and make us look younger. Dusky pinks and pale lilacs can also work wonders in turning back the clock,' Orla says.

What makes a woman looks younger? ›

These findings indicate that women who look young for their age have large lips, avoid sun-exposure and possess genetic factors that protect against the development of gray hair and skin wrinkles.

What clothes to wear to look younger? ›

Look Younger – Dress Younger – 16 Things You Must Do
  • Fleecey Jackets have to go, or just wear them for walking the dog.
  • Replace your old fleeceys with statement knits and fashionable chunky cardigans.
  • Wear the jeans – they shout 'youth' and 'energy'.
  • White sneakers always look youthful.
  • Wear the right fitting bra.

What color hair makes you look younger? ›

Caramel, honey, gold, copper, and strawberry give a healthy brightness that makes us look and feel younger. (Framing your face with lighter shades draws the eye away from any complexion concerns, as well.)

What haircut makes you look older? ›

Super-short pixie cuts

Not only do they draw attention to every line and wrinkle on your face, ultra-short hairstyles tend to be preferred by women of a certain age, making even young women look significantly older than they actually are when they get one.

What color makes a woman look younger? ›

If you want to experiment with looking younger, start out with reds, pinks, and purples. They all have a youthful vibrancy to them that is widely recognized." Don't just take his word for it, though. Up ahead, see how the chicest over-40 celebrities are putting these youthful colors to the test.

Should older women wear lighter or darker lipstick? ›

BUT the bad news is that bright, dark or very red lipstick can attract more unwanted attention to your mouth, wrinkles, teeth, and jawline than you might like. And if there is any color bleeding it will be very obvious. A softer lip color will look more youthful – when combined with good face makeup.

Should women over 40 wear matte lipstick? ›

“One way you could inadvertently look older with lipstick would be to use a product that's super drying,” she says. Our skin naturally produces less moisture as we age, and using something like a matte liquid lipstick could “exaggerate texture, especially if you end up with your lip flaking,” Brice continues.

Should older women wear lighter or darker foundation? ›

Foundation that's paler than your natural skin tone exaggerates fine lines. DO opt for a foundation that's one or two shades darker than your natural skin tone. Even if you have ivory skin, you need to go a little bit warmer as you get older.

What color eyeliner is best for mature eyes? ›

White to bright. “Use a white (or nude) kohl pencil eyeliner on your waterline for an instant eye lift. White eyeliner is a secret weapon to give the effect of wider, more awake and brighter eyes. Choose a water and smudge proof brand that will stay put all day.”

What kind of eyeliner makes you look younger? ›

While winged eyeliner may be having a moment right now, it's actually the waterline of your upper lashes that has the capacity to make you look younger and more awake, according to Tardif. “The inner liner appears like an extension of your lashes making them appear thicker but also acting as an eye lift.

Do people who look younger age slower? ›

According to a new study, when you look significantly younger than your chronological age, it's not just an optical illusion, your skin is actually aging a slower rate than normal.

Which face ages fastest? ›

Oval-shaped faces tend to have a forehead that is slightly wider than their jawline, which is typically rounded or has soft edges, and a face that is longer than it is wide. Think Julia Roberts or Jessica Alba. Experts say that people with oval faces show the earliest signs of ageing around the eyes and on the cheeks.

Which country has healthiest skin? ›

Japan, China and other countries located in Asia have a rich diet of vitamins (specifically A and C, which benefit skin elasticity) and minerals including antioxidants from fruits and green tea. The Asian diet is very low in saturated and total fat.

Which country wears most clothes? ›

Italy boasts some of the top names in couture fashion, including Guccio Gucci, Gianni Versace, Valentino Garavani, Roberto Cavalli and Giorgio Armani.
10 Most Fashionable Countries.
Country NameBest Countries Overall Rank
1. Italy13
2. France8
3. Spain16
4. United States4
6 more rows
22 Sept 2016

Why do Japanese wear so much makeup? ›

Most only show their natural faces to their family, close friends, and partners. Many even oppose going to the corner convenience store or supermarket without putting on a little makeup. Simply put, makeup is thought of as a natural part of life and a courtesy for women in Japan.

At what age do people look the most beautiful? ›

Researchers have found that women in their late 20s and early 30s are considered more attractive than fresh-faced 18 and 19-year-olds -- and they reach the peak of their beauty at the age of 31.

What lipstick color makes you look younger? ›

Opting for a nude lipstick can help to reverse aging by providing the look of plumper lips, effectively lifting your face and making it appear more youthful. “The reason these shades are ideal for looking younger is that they give the appearance of fuller lips.

What happens when you stop wearing makeup? ›

A brighter, healthier complexion, as well as fewer clogged pores and potentially even less blackheads, pimples, and breakouts. The longer your skin goes without makeup, the better it will be able to stabilize sebum or oil production, hydration levels, and its natural mechanism for exfoliating dead skin cells.

Should women over 40 wear makeup? ›

Aging is a natural process that you can not skip. However, you can make yourself appear youthful by applying makeup according to your age-related concerns. Makeup for women over 40 can make you look beautiful even after stepping into your 40s.

Should you wear foundation over 40? ›

After the age of 40, skin becomes thinner, making your complexion a bit duller and paler. "Foundation can add back color and depth," says New York City-based makeup artist Sandy Linter.

What type of foundation should older women use? ›

Choose a water-based formula that has hydrating ingredients," like moisturizing glycerin or hyaluronic acid, Whelan advises. "Foundations that have sheer coverage and a dewy luminous finish work best with women who are concerned about lines and wrinkles." ✔️ Dewy foundations are better than matte.

Does not wearing makeup help with aging? ›

Bad makeup habits can speed up the process of aging skin. However, having a detailed skin care regimen that includes removing makeup and washing your face every day makes a difference.

What hair length makes you look younger? ›

Forget what you thought about long hair past the age of 40—thick hair actually looks more youthful and polished when it falls shoulder-length or longer. Shorter hair has a tendency to expand at the ends, leaving you with an unflattering triangle effect.

What hair colors make you look younger? ›

It's usually best to choose highlights which are no more than three shades lighter than your base hair color. If you're wondering which hair colors make you look younger, you might want to consider shades like caramel, honey-blonde, gold, coppery tones and strawberry blonde.

Should older women wear cream or powder foundation? ›

Opt for Liquid Foundations

"I recommend a creamy foundation formula for mature skin and to avoid powders," says Follert. This is because powder foundations tend to settle into fine lines and wrinkles, making them more apparent.


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